Effective marketing decisions depend on accurate data. For this project, we implemented advanced tracking solutions for a supplement brand using Google Analytics 4 (GA4) and Facebook Conversion API (CAPI). The result was precise event tracking, improved campaign attribution, and enhanced decision-making based on real-time analytics.
The main goals of this project were:
Ensure key events such as purchases, form submissions, and add-to-carts were tracked without data loss.
Set up server-side tracking to recover data lost due to browser restrictions (iOS14 and ad blockers).
Tailor GA4 implementation to track user journey, revenue, and conversion paths in-depth.
Provide higher-quality data to ad platforms to enhance retargeting and audience creation.
Conducted a full audit of the existing GA and Pixel setup, identifying gaps and inconsistencies in conversion data.
Installed GA4 via Google Tag Manager.
Configured custom events like checkout steps, scroll tracking, and click-to-call.
Enabled enhanced eCommerce and cross-domain tracking.
Implemented Facebook CAPI using GTM server container and verified with Event Match Quality.
Synced key events (ViewContent, InitiateCheckout, Purchase) for better ad attribution.
Used a structured data layer to ensure consistent, reliable data capture from Shopify store.
Ran tests in GTM, Facebook Events Manager, and GA4 Debug View to validate all event flows.
Without accurate data, businesses lose control of their marketing strategy. This project highlights how a combination of Google Analytics 4 and Facebook Conversion API delivers clean, actionable insights that power growth and ad performance, even in a privacy-first world.
Clients: VitaGlow Supplements
Categories: Health & Wellness, E-Commerce
Services: GA4 Setup, Facebook CAPI Integration
Address: 789 Wellness Blvd, Suite 202, TX
Date: Feb 08 2023
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