Pinterest is a powerful discovery platform for driving evergreen traffic and conversions, especially for visual-first brands. In this project, we provided full-service Pinterest Marketing for a home decor e-commerce brand, resulting in exponential growth in both visibility and sales from the platform.
The primary objectives of this project were:
Increase monthly viewers and engagement by optimizing content strategy and pin design.
Attract high-intent users from Pinterest to the website through SEO-optimized pins and linking.
Convert Pinterest traffic into paying customers with compelling CTAs and targeted boards..
Establish a sustainable content system that generates consistent traffic and conversions.
Performed a full audit of the Pinterest account. Rewrote bio and optimized board titles and descriptions using keyword research.
Developed a pinning schedule targeting top keywords and seasonal trends in the home decor niche. Created content themes to ensure brand consistency.
Created scroll-stopping, branded pin graphics with product showcases and clear CTAs to encourage clicks and saves.
Used long-tail keywords in pin descriptions, board names, and image alt texts to improve discoverability in Pinterest search.
Utilized Tailwind to automate daily pinning, analyze top-performing content, and optimize posting times
Monitored Pinterest Analytics for impressions, saves, clicks, and outbound traffic. Adjusted strategy monthly based on real-time data
Pinterest isn’t just for saving ideas — it’s a top-of-funnel engine that drives discovery, traffic, and revenue. With a well-executed visual strategy and smart keyword optimization, our client achieved massive results and long-lasting organic momentum from their Pinterest presence.
Clients: StyleBloom Decor
Categories: Home Decor, E-Commerce
Services: Pinterest Marketing Strategy & Management
Address: 456 Interior Lane, Suite 110, FL
Date: Feb 08 2024
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