Running successful ads across multiple platforms requires a coordinated strategy that unifies creative, targeting, and data. For this project, we managed and optimized advertising campaigns on Facebook, Instagram, Pinterest, and Google Ads for an e-commerce brand, resulting in a dramatic increase in cross-channel traffic, conversions, and overall ROI.
The primary objectives for this project were:
Position the brand consistently across all major ad platforms to expand reach and awareness.
Drive purchases from multiple traffic sources by delivering customized messaging to users based on behavior and platform.
Consolidate campaign insights and performance data for better decision-making and budget allocation.
Lower cost-per-conversion and increase ROAS by optimizing each platform’s targeting and creatives.
Developed a full-funnel ad plan across all platforms, aligning creatives and copy for consistent brand messaging.
Launched platform-optimized campaigns:
Facebook/Instagram for retargeting and storytelling.
Pinterest for top-of-funnel discovery.
Google Search and Shopping for high-intent buyers.
Designed image, carousel, video, and story ad creatives tailored to platform formats and audience preferences.
Created cold, warm, and retargeting audiences using pixel data, email lists, and lookalike models.
Continuously reallocated budget based on channel performance, focusing spend on highest ROI sources.
Integrated UTM tracking, pixel, and Google Analytics for granular reporting and refined A/B testing.
✅ 5.2x ROAS (Blended): Delivered high returns by aligning creatives with customer behavior across platforms.
Managing ads across Facebook, Instagram, Pinterest, and Google Ads requires expertise, testing, and creative alignment. This project proved that a synchronized, multi-platform advertising strategy can drive massive growth and strong ROI when executed with precision.
Clients: GlobalStyle Marketplace
Categories: E-Commerce
Services: Facebook, Instagram, Pinterest & Google Ads
Address: 456 Avenue, Suite 100, NY
Date: April 26 2024
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Driving growth through innovative digital marketing strategies that increase brand visibility, engagement, and conversions for lasting success.
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